Tourism Digital Assistance Program (TDAP)

We’re helping Nova Scotia tourism businesses stop hiding online.

At Charcoal Marketing, we’re proud to be a digital service provider for the Tourism Digital Assistance Program (TDAP), funded by Tourism Nova Scotia. It’s a program that helps tourism businesses across the province get their digital act together—and we’re here for it.

Whether your website looks like it was built in 2004 (and not in a fun, retro way), your social media is collecting dust, or you have no idea how to show up on Google—we can help.

Let's talk tourism marketing

What is TDAP?

The Tourism Digital Assistance Program pairs eligible Nova Scotia tourism businesses with local digital experts (that’s us) to solve digital marketing challenges. Think:

Websites that work
Photos that don’t look like they were taken with a toaster
Video content that doesn’t make people scroll away
Branding that actually says something
Strategy that moves the needle instead of spinning the wheels

TDAP is funded by Tourism Nova Scotia, and applications for 2025 are now open. If you’re in tourism and need digital support, this is your sign.

We’ve Done This Before

We’ve worked with small businesses across Nova Scotia—from breweries and boat tours to cozy inns and visitor destinations. We understand that marketing can feel like another full-time job (because it is). That’s where we come in.

Whether you need help showing up online, standing out from the crowd, or just figuring out what the heck to post—we’re here for it. And yes, we’ll make it make sense.

Apply now

Meet the Team

Mike Cyr

President & COO
Mike Hayes

CMO
Lauren Thomander

Brand Storyteller
Sam Tourigny

Digital Marketer
Max Sinnis

Social Media Strategist, Inbound Marketer

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"The major difference between Charcoal and your other guy is the personal touch, they really put the effort into understanding your business, its needs, and individuality."

Jared Harnish, Owner/Operator, Hubbards Beach Campground
"MANNNNNNN! I love it. You guys are the best."

Michael Burt, Owner/Operator, Trackside Studios & Halifax Mural Festival
"I have found them to be creative, results driven, community focused, professional, flexible and an absolute dream to work with."

Karla Nicholson, Executive Director, Quinpool Road Mainstreet District
"Had a great experience working with the Charcoal team for professional photography. They were easy to coordinate with, reliable, and delivered high-quality images on time. Would definitely recommend!"

- Candace Conrad, Marketing Manager, Touch of Gold
"Charcoal Marketing is absolutely integral to our success — they were essential partners in preparing, marketing, and hosting our event."

Peter Moreira, Publisher, Entrevestor
"From the start, their team was not only professional but also enjoyable to collaborate with. They delivered high-quality videos and imagery that enhanced our content bank and quality. This content has been key for our digital marketing strategy and social media advertising and will continue to be an asset for us in the long term."

Natalie Pellerin, Digital Marketing, Good Robot Brewing
“Working with Lauren and Sam at Charcoal has been wonderful. They are both very efficient, professional and have made our marketing goals easily achieved."

Susan Downey Lim, Nova Scotia Wine Tours

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Visit us at Charcoal HQ

Find Your Spark

You bring the kindling, and we’ll provide the fuel.

Walk through our open-concept space, mark up our chalkboard wall, and let's talk about your spark. We're eager to understand where your inspiration comes from and how we can help create fire. Did you bring the s’mores?

Ready to fuel the fire?

Coffee sounds good!