What Businesses Can Learn From Shaboozey’s Red Carpet Moment

The 2025 Grammys weren’t just a celebration of music; they were a reminder of how powerful media moments can be. During a red carpet interview on E!’s Live From the Grammys, Zuri Hall casually dropped a fascinating detail while speaking to five-time nominee Shaboozey: Googling his name causes the screen to tilt.

Naturally, as marketers (and curious people), we had to try it. And yes, the screen tilted. What started as a quirky Easter egg quickly became a viral phenomenon, sending people worldwide rushing to Google to test it for themselves.

As marketers, we couldn’t resist diving into Google Trends to understand how this played out in real time. The results? A textbook example of media’s ability to spark action and engagement.

How Media Turns Moments Into Movements

After Zuri’s mention, “Shaboozey” saw a dramatic surge in Google searches. Before the red carpet, the term’s search interest was steady but unremarkable. Within minutes of the comment, it exploded into a spike sharp enough to grab anyone’s attention.

Even more fascinating were the ripple effects:

• Trending Topics: "Red carpet," "Paris Hilton," and "Bianca Censori" also broke out, showing how one moment can amplify related conversations.

• Rising Queries: Searches like “Grammys red carpet” and “screen shaking on Google” went viral, demonstrating the power of curiosity-driven engagement.

This wasn’t just about Shaboozey. It was a moment that exemplified how media exposure, coupled with an intriguing detail, can create widespread interest.

Why This Matters for Businesses

Moments like these aren’t just fun — they’re full of lessons for businesses. Whether you’re a global brand or a local business, you can harness the same principles to engage your audience:

1. Leverage Curiosity
   The tilting screen was simple but fascinating. Think about what makes your product or service unique, and find a way to make people want to experience it.

2. Ride Cultural Waves
   Big events like the Grammys offer a platform for global visibility. Even if you’re not on the red carpet, you can align your content with trending topics to join the conversation.

3. Be Agile
   The key to moments like this is timing. Shaboozey’s Google feature gained traction because it was mentioned during a high-visibility event. When you see an opportunity, act quickly.

4. Tap Into Free Tools
   Platforms like Google Trends let you monitor what’s buzzing in real time. Use this data to tailor your marketing strategy and stay ahead of the curve.

So, what’s trending today in your industry? How can your business ride the wave of curiosity? And most importantly, how can you make your audience tilt their perspective — figuratively, of course?

If you haven’t already, go ahead and Google “Shaboozey.” Trust us, it’s worth the tilt.